Spring Wanders at the market Palce... Pablo Neruda

As everyone else I dont like being sold anything. But everything on me and all the things i consumed throughout my life was sold by someone to me. I am selling my services for a Living. It is better to be on the seller side than the buyer side. Even though customer is the King, he has no kingdom or power left. A smart seller rules him making the buyer feeling as a king. The common aura around sellers and market is that of Shylocks. Professionals and good citizens feels that marketers are robbers, middle men enjoying the better place between manufaturers and consumers. Is any value added during marketing? Is the middlemen marketers to be eliminated in a better society? Marketing is glove in hand with liers, hype creaters and manipulaters. They are feeding the corruption in society by pushing themselves with bribes, commissions and lobbying.


So what is left? Can we do away with marketers? But the market forces are what controlling the society. Market forces are self correcting. It like the ecology balancing pollutive manufacturing system with its global warming, cyclone unleashing, siesmic balacing of contintalplate-stresses. Marketing forces are really causing social corrective forces with the tidal wave of socio political uprisings.

What is left for common women to live in the whirling ebb of marketing forces? The marketing forces itself arms us with some defensive mechanisms which is corrective in itself. So I find direct marketing or "one to one" marketing is empowering people around the globe to survive in the ever changing marketing force balancing system and to contribute to the market ecosystem. In direct marketing the market adds value by taking the responsibility of the product or service. It is a transaction with face, with a touch. Like our old bartering community, I sell one product to my neighbour as he sells a service for me, But neither of us manufactured or created it. It is a balanced power equation. As a buyer I am not humbled as made by the shopping malls' aggressive ambience which provide a kingly redcarpet treatment, but impoverising me more.
How I find direct marketing armour me to win in aworld where dynamic market forces play ever perpetuating chaos? Tomorrow is aways there in direct marketing..
Mohamed Siraj
www.directmarket.in